
Go All Hollywood (or at least model them)
kann chan
Description
<p>Hollywood uses marketing techniques to promote projects far in advance of the release date and this is a great strategy for businesses to use to grow awareness and create a strong launch.<br/><br/><b>Highlights</b></p><ul><li>With most companies, their customers heard about a new product or campaign the day it was released.</li><li>The more people that buy a product or service the more opportunity there is for word of mouth.</li><li>Hollywood starts their pre-release campaign a year or more in advance.</li><li>Start talking about the concept ahead of time.</li><li>Make a lot of noise and promotion to get scene.</li><li>Start slow and build over time to keep customers aware and interested.</li><li>Ramp up ads and promotions the closer you get to the release date.</li><li>Continue to promote heavily for the first few weeks after the launch.</li></ul><p><br/><br/></p>
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Go All Hollywood (or at least model them)
kann chan