Global Digital Marketing Director at L'Oréal, Dhanesh Shelat, talks future-proofing DTC brands with SEO, AI, and CRM.

<p>In this episode, John Surdakowski is joined by <a href="https://www.linkedin.com/in/dhanesh-shelat/">Dhanesh Shelat</a>, global digital marketing director at one of L’Oreal’s leading skincare brands and a real estate entrepreneur.</p> <p>Dhanesh brings years of experience in SEO and digital marketing along with a lot of interest in AI and branding to an engaging conversation that taps into:<br> </p> <ul> <li>How SEO has dramatically changed over the past 10 years.&nbsp;</li> <li>SEO Backlinking vs. Public Relations in eCommerce.&nbsp;</li> <li>How a brand's decision to sell Direct-to-consumers or through eRetailers should always be consumer-first; taking into consideration the consumer journey and accounting for different consumer preferences - all while owning the brand messaging, image, and identity.&nbsp;</li> <li>What does consumer loyalty really mean today and how are leading brands stressing product innovation, culture, and messaging to drive it.&nbsp;</li> <li>The role AI plays (and is expected to further play) in branding, CRM, brand loyalty, and customer experience.</li> </ul> <p>We are moving towards more immersive online experiences that blend hyper-personalization, AI, metaverse, AR, and VR. Early adopters are the most to benefit.&nbsp;</p> <p>To get a full understanding of the new normal shaping the eCommerce industry, check out <a href="https://avexdesigns.com/blog/the-future-is-now-2022-vs-2023-in-ecommerce/">The Future is Now eBook by Avex and Shopify</a> in collaboration with leading eCommerce partners. Now available for free on Avex Website.<br> <br> <br> <br> </p>