Give Yourself an Edge Over the Competition by Using the IKEA Effect or Building Everything Together

<p><span style="font-weight: 400;">This week we are diving into how you can use Building Everything Together or the IKEA effect to win over your clients. This means you're going to co-create the proposals, contracts, and the way that you do business with your clients in a way that gives them some incremental buy-in on how you're going to do the work. This is an incredibly powerful method to use in business. In this episode, we dive into what the IKEA method is, how to use it during formal processes, having the investment conversation, getting incremental yeses, and what to do when things go wrong. These tips will help you stand out from the competition and get those clients to buy-in to your offer. </span></p> <p> </p> <p><span style="font-weight: 400;">Tune in to find out more about:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The optimal way to use the IKEA effect with your clients</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The four incremental yeses you’re looking for</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What to do if your clients are not engaged</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Using a call to get the first three yeses</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why assumptions made in a formal proposal don’t work</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tips for co-creating with a client </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you shouldn’t avoid the financial conversation</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to share your number verbally with your client, not in a proposal</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why we want to talk about finances in pe