Gini Dietrich talks PESO and Spin Sucks

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about PESO, marketing analytics, content scanning and more!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC612.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <a href= "http://bit.ly/ahrefs-moc2020"><strong>ahrefs</strong></a> and <a href="https://linkedin.com/MOC"><strong>Express VPN</strong></a></p> <p>Where <a href="https://spinsucks.com">Spin Sucks</a> started and why didn't they ever give up on it?</p> <p><a href="https://spinsucks.mykajabi.com/store">The Spin Sucks Academy</a></p> <p>The PESO Model</p> <p><strong id= "docs-internal-guid-0e611103-e9f6-cfc7-6a0d-b713ca4a4f8a3">6:19 MoC is brought to you by ahrefs - <a href= "http://bit.ly/ahrefs-moc2020">learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!</a></strong></p> <p><a href="https://www.youtube.com/watch?v=eW2wrIKd0Bs">Chris' YAIA from this week on running data analysis against data exported from ahrefs</a></p> <p>Starting with Owned</p> <p>On to Social Curation Next</p> <p>Using a Machine Learning <a href= "https://trustinsights.ai">Content Scanner</a></p> <p>What's the latest in paid?</p> <p>Where does "old" PR fit into the new model?</p> <p>Rolling out PESO at Syracuse</p> <p>The two magic points of PESO</p> <p><strong>15:59 - 17:37</strong> <strong>ExpressVPN</strong> <strong>Get 3 months free when you sign up at <a href= "https://www.expressvpn.com/moc">ExpressVPN.com/MOC</a></strong></p> <p>Where do you start with metrics?</p> <p><a href= "https://www.trustinsights.ai/resources/thought-leadership/webinars-events/madconnyc/"> Join us at madconNYC</a>!! <a href="https://gum.co/nMHlH">$5k package includes an hour with Chris</a></p> <p><a href="https://gum.co/PVKi">$500 half day (first 3 MoC fans can use code moc for half off!!)</a></p> <p>Sign up for the <a href= "https://www.marketingovercoffee.com/newsletter/">Marketing Over Coffee Newsletter</a> powered by DotDigital to get early access!</p> <p><a href="https: