Gila Wilensky

<p>This week, our podcast guest is  with <a href= "https://www.linkedin.com/in/gilawilensky/">Gila Wilensky</a>, President of of <a href="https://www.xaxis.com/">Xaxis US</a>.</p> <p>She was appointed to the head the agency one year ago, coming from GroupM’s Essence where she was Head of Media Activation for North America.</p> <p>In 2013, Gila  joined the growing Google account at Essence and built a team to run Google’s SEM and biddable media efforts.  Gila also helped Google codify its global Adwords and DoubleClick best practices.</p> <p>She grew Essence’s social practice by 50x between 2013 and 2016.</p> <p>In this interview, she talks about her path to leadership and the efforts to bring diversity, equality and inclusion to Xaxis.  She speaks about the focus of <em>outcomes</em> at Xaxis as a core value of the programmatic unit of GroupM.  She covers AI and the future of of a more efficient programmatic ecosystem.</p> <p>This year marks the agency's <a href= "https://www.xaxis.com/es/insights/blog/introducing-10x10/">10th  year anniversary</a>.</p> <p><em><a href="https://www.beet.tv/category/beetcast">Please subscribe</a> to the #BeetCast on your favorite podcast service. The BeetCast is sponsored by <a href= "https://info.truoptik.com/data-marketplace-brochure-request?utm_campaign=G+-+Brand+(Search)&utm_medium=ppc&utm_source=adwords&utm_term=tru%20optik&hsa_acc=5743850940&hsa_cam=6470552378&hsa_grp=84375566304&hsa_src=g&hsa_tgt=kwd-813607522523&hsa_kw=tru%20optik&hsa_ad=380061368082&hsa_net=adwords&hsa_mt=e&hsa_ver=3&gclid=Cj0KCQiA0rSABhDlARIsAJtjfCdJpsX-Vyw9jKBvOFBmdcMOFK3nTB10c2XlfaCr0HQpbCiDCRPaStgaAtXEEALw_wcB">Tru Optik</a>, a TransUnion company.</em></p>