" Gil Ortega Does the Numbers on the CAC Advantages of Real Time vs Static Data "

<p>Known as “The Chief Rainmaker”, Gil Ortega has been a go-to Customer Acquisition Specialist for over 24 years and today works exclusively with agencies to transform their client’s customer acquisition cost.  Currently head of IDENTYO and Profit Worldwide, Inc., Ortega has also served as CEO of Leads to Wealth, Inc., Vice President of Sales for Pixels3d, CEO of Beyond Profit, Director of Entertainment Client Recruitment for ProSports Management International and Owner of Chili Productions -- a company he started as a sophomore in high school.  He is a graduate of UCLA where he earned a Certificate in Music Business Extension, and Grossmont Community College where he earned an AA in Video and Film.</p><p>TAKEAWAYS</p><p><br></p><p>Why ridiculously expensive Customer Data Platforms are obsolete -- and how to get even better results at a fraction of the cost.</p><p><br></p><p>How to create an outcome-based ideal offer in 30 days or less.</p><p><br></p><p>Why static data is history and what you should be using instead.</p><p>How ramping up too fast can kill your algorithm’s targeting -- and what percentage increase on ad spend per day will keep it alive. </p><p><br></p><p>Who’s 1000X better (and cheaper)  than Axiom and Oracles at finding your best customers.</p><p>RESOURCES/CONTACT:</p><p><a href="https://www.linkedin.com/in/gilortega">linkedin.com/in/gilortega<br></a><br></p><p><a href="https://www.identyo.com/">https://www.identyo.com/<br></a><br></p><p><br></p><p>SHOW NOTES:</p><p>TRANSCRIPT</p><p>Speaker 1 (<a href="https://www.temi.com/editor/t/9EKCmKS65RBoOaX3ld5g86MGkfj2oCT3yL4g9o2Y_Fp5AnyQokmz6sTqiy2TcURCWTgvKFBUggHU_UKMFgQqDtf15dg?loadFrom=DocumentDeeplink&amp;ts=1.17">00:01</a>):</p><p><br>On this episode of the rich dad, poor dad podcast, we have a very special guest, mr. Gill, Ortega, we dive into real-time data and how to use it properly across multiple channels. Ultimately lowering your cost per acquisition. We also kind of dive into some tips that Mark Cuban gave them towards the end of las