GFL 128: Everything You Need to Know About Press Releases

In the latest Go For Launch podcast episode, you'll learn everything you need to know about press releases from one of the world's best authorities—Mickie Kennedy. Mickie is the founder and president of eReleases, the small business leader for press release distribution, now celebrating 23 years in business. He is an expert at helping small businesses increase their visibility and credibility through press releases, also known as media or news releases (for those of us who think 'press' sounds a bit print-centric and old-fashioned). eReleases distributes press releases to 550 news content systems, 3,000 newsrooms and more than 4,500 major news websites through PR Newswire’s network. Their media database exceeds 1.7 million contacts, including more than 700,000 bloggers and social media influencers. Mickie breaks down exactly what makes for a great press release and shares free resources to hone your release writing chops.