Getting Your Small Business Started with Google Ads

<p>When your prospective customers are looking for your product or service chances are high that they’ll Google it.  When somebody is looking for a dentist near them, they’ll Google it. If somebody needs a mechanic in their town, they’ll Google it. And when they Google it, they’ll see organic results as well as paid results. </p> <p>Today we’ll be exploring the topic of Google Ads and how to get started with them. Google Ads are a powerful form of advertising and even though Google has made big steps to make them more accessible, there are some things you need to understand and areas to avoid.  </p> <p>Tune in to learn how to get started with Google Ads.</p> <p><br /></p> <p>We’ll discuss:</p> <p>Why Google Ads are such a powerful form of advertising.</p> <p>How Google Ads work.  </p> <p>Choosing between Smart Campaign and Expert Mode options when setting up your Google Ads account.</p> <p>An overview of what types of ad campaigns you can run and which type a first time advertiser should use and why? </p> <p>Choosing your ad networks, schedule, and location–what ad networks you can choose and how you can target by location.</p> <p>Setting up a daily budget and choosing your bidding strategy.  </p> <p>What keywords are, how they work, and tips for selecting keywords.</p> <p>What negative keywords are and why they are so important.</p> <p>What keyword match types are and why it’s so important to get them right.</p> <p>The important elements of any ad and tips for building your ads.</p> <p>The importance of landing pages when creating ad campaigns.</p> <p>Key things you should measure when running Google Ads to maximize your return on investment. </p> <p>For extra information, you might find these articles helpful: <a href="https://www.wordstream.com/blog/ws/2022/03/21/how-to-run-google-ads" target="_blank">https://www.wordstream.com/blog/ws/2022/03/21/how-to-run-google-ads</a> </p> <p><a href="https://www.wordstream.com/blog/ws/2021/09/07/ppc-reporting" target="_blank">https://www.wordstream.