Getting to Net Zero: A Conversation with Christian Arno

Kimon and Richard speak with Christian Arno, founder and CEO of Pawprint, about how companies can effectively achieve sustainability goals. As a young child growing up in Aberdeen, Christian was interested in pursuing entrepreneurship. His first venture was in comic book sales, and his first clients were his parents and schoolmates on the bus. When his father learned more about the finances of Christian’s venture, he shut the enterprise down, an early lesson in “regulation.” For university, Christian attended Oxford, where he studied languages. At around this time, the Dotcom boom began, and Christian created a website advertising translation services. He began to receive customer inquiries, and soon enough, was able to establish a revenue stream from recurrent clients. The most important thing that Christian learned while building Lingo24 was how to take advantage of SEO (search engine optimization). Christian was able to land bigger companies despite a lack of experience. Searchers would find his professionally-created website, purchase services, eventually leading Christian to start hiring employees to accommodate the growing demand. In the 20 years of running the company before exiting, Christian was able to grow Lingo24 to a maximum size of 230 people with a peak revenue of around $50 million in a year. Despite this success, Christian felt it was time to move on to another venture. In the mid-2010s, Christian’s father, formerly an oil and gas entrepreneur, reversed course and became a climate activist with Extinction Rebellion. Through conversations with his father, Christian came to believe that the second act of his career should attempt to address the environmental issues that threaten him, his father, and billions around the world. Christian’s new company is a software platform, Pawprint, that educates, motivates, and aligns employees of companies around sustainable development goals. The CEO of a company signs up, creating accounts for employees. The employees are placed into teams where they compete to