Getting the Scoop on Your Competitors with Erica Jenkins, CPO, Crayon

<p>Top athletes duke it out to outperform their opponents; usually only winning by a slim margin. That margin is what matters, and part of having a competitive edge means having high-value information on what your competitors are doing. <a href="https://www.crayon.co/">Crayon</a> offers competitive intelligence and product marketing to its customers, and <a href="https://www.linkedin.com/in/erica-jenkins/">Erica Jenkins</a>, their Chief Product Officer, shares that doing this well requires great communication.</p><p><strong>Main Takeaways</strong></p><ul><li><strong>Data Insight Helps Create Magical Products:</strong> There are a million different problems and a million different software products that could help solve them, but resources are limited. Using data to help determine where the needs are greatest can help you as a product leader to guide your team towards the most profitable product solutions. </li><li><strong>You Need to Repeat Yourself:</strong> Some would say repeating yourself, even often, is necessary. Repetition helps other people remember important information and act correspondingly if acting is required. For Erica, rephrasing her ideas is a way to know if her message is being communicated correctly.  </li><li><strong>You Need to Spell It Out:</strong> Don’t assume that just because the product you’ve built looks shiny and seems intuitive, people will readily understand how to use it. Even if it is painstakingly user-friendly, it never hurts to spell things out. Take advantage of creating walk-through tutorials for your products. It creates more value for your customers and highlights the features of the product. </li></ul><p>IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at <a href="https://www.salesforce.com/products/platform/overview/">salesforce.com/platf