Getting support so that everyone can thrive with Racheal Cook

Racheal Cook is the Founder and CEO of The CEO Collective, a membership for women entrepreneurs ready to scale their businesses without the hustle and burnout.<br /><br />She is the author of Amazon best-selling books Fired Up & Focused and our Business Sweet Spot, and hosts the podcast Promote Yourself to CEO. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal’s work has been featured on US Chamber of Commerce, Forbes, Fast Company, Inc, Female Entrepreneur Association, and more.<br /><br />When she's not helping women entrepreneurs design predictably profitable businesses, you can find her hiking with her three kids, reading anything she can get her hands on, or working on her next book.<br /><br />TAKEAWAYS:<br /><br />Racheal’s superpower is uncomplicating things for her clients. Oftentimes we overcomplicate the methods that we use to get to the goal we’ve set. Racheal is really good at helping her clients simplify their businesses so they can scale with ease. <br /><br />The secret sauce to Racheal’s first 6-figure year was to decide that she was going to work with clients in one way, for one set timeframe, and for a price point that allowed her to get paid in a way that she wanted.<br /><br />Racheal’s schedule is dictated by her Model Calendar system. Her week starts with a CEO Date with herself where she evaluates the week ahead and what it entails. <br /><br />Racheal’s #1 piece of advice when it comes to hiring team members is hire before you’re ready. She always advises this because if you hire someone when you are in the weeds, it makes it a lot harder to actually figure out what to have that team member do, because you’re being reactive in your business, instead of proactive.<br /><br />RESOURCES:<br /><br />Check out the blog post that goes along with this episode: <a href="http://www.allisonhardy.com/blog1/episode191" rel="noopener">http://www.allisonhardy.com/blog1/episode191</a><br /><br />Check out Racheal on her website: <a href="https://www.rachealcook.com" re