Getting Started in Business

<p>When I’m working with people on their businesses, the comment I get more than any other is, “I don’t know what I don’t know.” When you start going down that rabbit hole researching all the things, it can seem like there is just too much to do. What do you do first? My best advice is to not overthink it. Start simple and grow as you’re able. You don’t have to have it all figured out ahead of time. And sometimes you don’t even want to because as you start doing more business, you realize what needs to change. You learn as you go. You make adjustments and you keep going. You make more adjustments and you keep going. Wash, rinse, repeat.</p> <p>I emphasize this because I like to have everything in order before I launch anything. But in the past, that put me in the habit of wasting time. Time that I could’ve been spending actually doing business and not just planning for it. I couldn’t even count the number of times in the last 5 years that I’ve changed my focus, my website, my services, my internal processes, everything about my business. It’s constantly evolving, and I love that. I’ve had to learn to trust and accept that you can’t know everything ahead of time – you have to get in there and start doing. That’s the best way to figure out what you don’t know.</p> <p>That being said, you have to start somewhere. So start with the basics. But even if you’ve already started and are running your business, don’t tune out just yet. I’m going to talk about two of the most important things that all self-employed business owners should be doing, and I find that a lot of people aren’t. First, and most importantly, be clear on what your business is.</p> <p>01:30 Decide on your business name and get the matching domain.</p> <p>02:04 Make sure you have a strong logo and website. My personal recommendation is <a href='https://tansyaster.com/'>Tansy Aster Creative</a></p> <p>03:25 Be clear about what products or services you're offering and what you're going to charge.</p> <p>03:47 Create a one-page business plan to help c