Getting Out of the Way of Your eCommerce Brand’s Growth With Selene Dior of Vitae Apparel

<p>Selene Dior is the Owner of Attribute Agency and the Founder and CEO of Vitae Apparel, an activewear and swimwear company empowering women to live their best lives and be the best versions of themselves regardless of body type, size, or age.</p> <p>She’s a Canadian-based entrepreneur who has been in the ecommerce scene for a long time. Selene started her business in 2016 when she was just 18 years old. Selene was a competitive swimmer for 17 years before founding Vitae Apparel to make functional yet fashionable bikinis and swimwear.</p> <h2>In this episode…</h2> <p>One of the biggest struggles an entrepreneur has is overcoming the need to expect as much commitment, passion, and skill from employees as you have in your business. This expectation makes your team grapple to keep up with you and your ideas, which can stifle the growth of your business. It can create an environment where the right hand doesn't know what the left is doing.</p> <p>How do you get unfiltered feedback from your employees so you can discover how your leadership style is affecting their ability to help your business grow? Selene Dior knows all about these struggles and the challenges of balancing two thriving companies. Building a community of happy, dedicated, and engaged employees means you can do what you do best. It frees you to concentrate on the larger picture and follow your big ideas and passions.</p> <p>In this episode of the <em>eCommerce Profits Podcast</em>, Joshua Chin talks with the Founder and CEO of Vitae Apparel, Selene Dior. They discuss Selene's foray into entrepreneurship early, the struggle of building two brands and managing teams, getting unfiltered feedback, building a community from scratch, and lots more.</p>