Getting Free Media Exposure - RD260

<h2>Use Press Releases To Get Media Exposure.</h2> <p>In parts one and two of this bootstrap advertising series, I talked about <a href= "https://resourcefuldesigner.com/episode258">bartering your design services</a> for exposure and <a href= "https://resourcefuldesigner.com/episode259">promoting yourself on your client projects</a>. Two great ways to get your name out there. After all, the more people there are who know about you and the services you offer, the more successful you will be.</p> <p class="p1">Both bartering for exposure and putting your name on client projects are great methods of spreading your name. But that’s all they do. They don’t offer any form of credibility or positioning. Sure, people can’t hire you if they don’t know about you. But just knowing about you doesn’t guarantee they’ll contact you when they need a designer. Especially if all they know about you is your name.</p> <p class="p1">Media coverage, on the other hand, gives you credibility. It means you’re “important” enough to merit mentioning. And that publicity can mean the difference between someone just knowing about you and someone hiring you.</p> <p class="p1">When combined, these different forms of exposure leave a powerful impression that can lead to more business.</p> <p class="p1">But how do you get media exposure?</p> <h2 class="p1">Send out press releases.</h2> <p class="p1">The easiest way to get media coverage is by submitting a press release for each of your accomplishments.</p> <p class="p1">A press release is sometimes called a "press statement," a “news release," or a "media release,” which is an official way to inform the media about something you deem important.</p> <p class="p1">Media could be newspapers, radio or tv stations. It might be blogs, magazines, podcasts, social media channels, YouTube channels or industry journals. Any platform people visit for current information is considered media. And most media outlets are constantly looking for new stories to cover, especially on slower news days.</p> <p class="