Getting Down in the Weeds on Pricing & Packaging with Dan Balcauski from Product Tranquility

<p>Dan Balcauski is the Founder and Chief Pricing Officer at Product Tranquility, a consulting firm that helps B2B SaaS CEOs define pricing and packaging for new products. On the podcast today, he outlines the three core value drivers (functional, emotional, social) and delves into the psychology of value. He shares why freemium models almost never work and why he hates the term “product market fit.” </p><p>0:00 Intro <br>1:02 Dan’s background <br>5:55 Value and pricing <br>7:15 3 core value drivers <br>8:00 Value cascade <br>11:55 Brand and Positioning <br>18:48 Pricing <br>21:15 Product market fit <br>22:10 Packaging <br>26:30 Who’s responsible <br>29:10 Rolling out internally <br>33:42 Freemium <br>42:18 Connect with Dan <br>42:45 Closing words </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Dan: | <a href="https://www.linkedin.com/in/balcauski/">LinkedIn </a>| <a href="https://www.producttranquility.com/">Website </a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>