Getting Customers to Echo Back Your Sales Messages with Steve Bookbinder

<p>This is episode 529.</p> <p>Tips for sales career success.</p> <p>Read the complete transcription on the Sales Game Changers Podcast <a href= "https://www.salesgamechangerspodcast.com/stevebookbinder/">website</a>.</p> <p>STEVEN'S TIP: "Echo selling is rather than hope that the customer can echo the salesperson’s words to their circle of influencers that need to hear it, rather than hope that that happens successfully, let's make that the campaign. Let's help the customer echo the salesperson’s message and let's go one step further. Let's go to the people who are going to be the influencers."</p>