Get the most return on investment from Facebook Ads with Manu Verma, Nuver Digital

<p>After being a digital marketing and ecommerce specialist over the last decade, Manu founded Nuver Digital in 2016 to help small local businesses and online e-commerce shops get customers immediately.</p><p>Nuver Digital’s unique position in the market is that they focus  more on direct marketing to your target customer instead of general branding.</p><p> </p><p><strong>What you will learn in this episode:</strong></p><ul><li>Leveraging the power of Facebook Ads</li><li>How much your business should spend on ads a day</li><li>The process behind optimising your Facebook Ads</li><li>Re-marketing to your target market  and using Facebook Pixel</li><li>Tools for managing multiple clients at a time</li></ul><p> </p><p><strong>Notable quotes:</strong></p><ul><li>“Zuckerberg’s up there spending billions on getting this right. I think the best thing is to trust that algorithm. Let Facebook optimise for every placement it has available.”</li><li>“Start off with three different types (of ads), see which one hits off with the audience, then take that type and expand on it”</li><li>“Getting people to purchase something when they haven’t even seen it physically is something i’m looking forward to becoming an expert at”</li><li>“The platform works, it’s just whether or not the platform works for you”</li></ul><p> </p><p><strong>Resources mentioned:</strong></p><ul><li><a href="https://www.nuver.com.au/">Nuver</a></li><li><a href="https://www.zappos.com/">Zappos</a></li><li><a href="https://hismileteeth.com/">Hi-smile</a></li><li><a href="https://zapier.com/">Zapier</a></li><li><a href="https://www.shopify.com.au/">Shopify</a></li><li><a href="https://www.fiftysix.edu.au/">Fiftysix Creations</a></li></ul><p> </p><p><strong>Book recommendations:</strong></p><ul><li><a href="https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034">How to Win Friends and Influence People</a> by Dale Carnegie</li><li>Gary Vaynerchuck <a href="https://www.garyvaynerchuk.com/podcast/">podcast</a></li></ul><p> </p><p><strong>What busin