Gert Mellak - Algorithms Be Damned - This SEO Method Will Always Work

<p><span style="font-weight: 400;">Gert embraces SEO as a long term game and chats with us about a whole boatload of tactics to rank your sites using the best practices to make Google happy without sacrificing content. We also talk about what to do with older links that are not ranking any longer, how to structure your content using a content silo, Gert’s “ERICA” framework which is the basis of his SEO strategy, and how to look at the whole picture of your site and not just the quality content. </span></p> <p><span style="font-weight: 400;">After you’ve listened be sure to check out our previous chats with</span> <a href= "https://evergreenprofits.com/karl-steinmeyer/"><span style= "font-weight: 400;">Karl Steinmeyer</span></a><span style= "font-weight: 400;">, an SEO Ninja who is helping us with our Homebrew Academy site, and</span> <a href= "https://evergreenprofits.com/nikhil-aitharaju-ryo-chiba-seo-copywriting/"> <span style="font-weight: 400;">Nikhil Aitharaju and Ryo Chiba</span></a> <span style="font-weight: 400;">who dive into SEO audits and backlinking strategies.</span></p> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">Whenever you are on the user’s side on a consistent basis, there’s not much you can do wrong. It can be harder or easier to rank in certain niches and for certain keywords, but if you really try to defend as much as possible the best user experience, you’re in the right place.</span></em><span style="font-weight: 400;">” - Gert Mellak</span></p> <p><strong>Some Topics We Discussed Include:</strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Fundamentals of a good site audit</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Whether or not to consider using AMP on your site and what to do if you have it and want to switch back</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to keep up with the Google penguins and pandas</span></li> <li style="font-weight: 400;"><span style="