George Bryant - This Email Strategy Gets An 87% Open Rate

<p><span style="font-weight: 400;">Today’s show is an episode for the fans, as George Bryant’s previous episode was a fan favorite, so we are bringing him back for round two. George looks at the customer journey like the body and email is the blood and uses the concept of ethical leadership from his military career to get people to figure out how to create a container where the only option is success. He gives his in-depth strategy that has led to an insanely high open rate, high customer retention, and a list that is actually excited to hear from him on a daily basis. </span></p> <p><span style="font-weight: 400;">We also talk about monetizing your list, how to get people to open that very first email you send, and the proper way to send broadcast emails. And, if George’s advice resonated with you, be sure to check out podcast strategies from</span> <a href= "https://evergreenprofits.com/rob-kennedy-email-marketing/"><span style="font-weight: 400;"> Rob & Kennedy</span></a><span style="font-weight: 400;">, plus be sure to listen to refresh your memory with</span> <a href= "https://evergreenprofits.com/george-bryant-create-fans/"><span style="font-weight: 400;"> our previous show with George</span></a><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">When we think about email, the first thing to remember is most people think the purpose of email is to sell. On my list, that’s number six.</span></em><span style= "font-weight: 400;">” - George Bryant</span></p> <p><strong>Some Topics We Discussed Include:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to create a magical experience for your customer’s journey</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why parenting a 4-year-old is like writing an email sequence</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The customer journey email sequence that George has never spoken about before</span></li> <