Geoff Thatcher

<p>In this weeks show we talk with Geoff Thatcher the Founder & Chief Creative Officer at Creative Principals and Author of a new book called "The CEO's Time Machine'.</p> <p>Geoff has been creating world-class experiences in corporate visitor centers, executive briefing centers, museums, theme parks and live events for many years.</p> <p> </p> <p>Some of the topics discussed in this episode:</p> <ul> <li>Creative Leadership</li> <li>His Book: <a href="https://amzn.to/2EiaCbh" target="_blank" rel="noopener">The CEO’s Time Machine</a> - which took 5 weeks from starting to finish!<br /> His daughter Zoe drew the illustrations for the book</li> <li>Believes that most CEOs aren’t interested in the past and only interested in the future and that is a fatal flaw</li> <li>“Start with the future and look back”</li> <li>Companies make mistakes all the time by not looking back</li> <li>Creativity</li> <li>Working creatively with his daughter Zoe</li> <li>Working on a project for the Science Museum in Shropshire - Irondale -Ingenuity</li> <li>Where inventions lead to, which can be fascinating</li> <li>“If you have to kill a project, don’t wound it, kill it dead”</li> <li>Managing expectations - peoples unrealistic expectations in their workplace</li> <li>Brainstorming</li> <li>Serving the mutual interests of those around you</li> <li>Separating business from work</li> <li>Mergers and problems that can happen</li> <li>Creating incredible experiences</li> <li>Working on the opening of the Warner Bros World in Abu Dhabi</li> <li>Working on the King Abdullah Foundation</li> <li>“I don’t think history is about the past”</li> <li>Mistakes made by the Wright Brothers around the business of flying</li> <li>Worked on projects including Lockheed Martin, Warner Bros, Green Bay Packers,</li> <li>Already written follow up book and plans for a third book</li> <li>Strategy and execution</li> </ul> <p>A book Geoff recommends:<br /> <a href="https://amzn.to/32WTPF8" target="_blank" rel= "noopener">Harrison "Buzz" Price - “Walts revolution b