Gennaro Cuofano - How To Reverse Engineer Business Models

<p><span style="font-weight: 400;">Today we are talking with</span> <span style="font-weight: 400;">Gennaro Cuofano, who not only has an awesome accent but runs an amazing site called</span> <a href= "https://fourweekmba.com/"><span style= "font-weight: 400;">FourWeekMBA.com</span></a><span style= "font-weight: 400;">. Ever since we hung up with our guest, we have completely nerded out on his site, as he does super deep research on every brand in the world. He basically looks at businesses and reverse engineers them by digging into their financial statements, how they get their traffic using various SEO tools, and then writes up these detailed blog posts about their entire business model.  He dives into where their revenue comes from, where he sees them headed, and basically everything you could want to know about these businesses. The cool thing is it's very objective as he consumes content like crazy. </span></p> <p><span style="font-weight: 400;">Gennaro checks out a slew of business models, everything from affiliate marketing, freemium and subscription models, just to name a few. Imagine how many new concepts you’ll be able to come up with, or perhaps your customers have been asking for a specific model, but maybe you don’t know how to build it. We’ve recently been talking about the affiliate model and when we started digging around on Gennaros’ site we realized there is a lot more affiliate business than you realize, some being multi-billion-dollar companies. After you’ve listened be sure to check out our shows with</span> <a href= "https://evergreenprofits.com/nate-broughton-millions-visitors/"><span style="font-weight: 400;"> Nate Broughton</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://evergreenprofits.com/ultimate-seo-content-marketing-playbook-david-sinick/"> <span style="font-weight: 400;">David Sinick</span></a> <span style="font-weight: 400;">for even more content, research, and keyword strategies. </span></p> <p><span style="font-weight: 400;">“</span><em><span style= "font