Generative AI will completely transform gaming as we know it

<p>Generative AI is going to drive a 10X transformation in gaming, says Unity CEO John Riccitiello. It&#39;ll create truly believable worlds ... so believable it might even become more real that our &quot;real world.&quot;</p> <p><br></p> <p>It will transform NPCs -- non-player characters -- into deep, intelligent, and differentiated characters who might be more fun to hang out with than your real friends. And it will make infinite worlds and infinite experiences more of a reality than a dream.</p> <p><br></p> <p>In this TechFirst we hang out with Unity&#39;s CEO and chat about how generative AI will change gaming. </p> <p><br></p> <p>We also discuss how Unity&#39;s runtime -- on 4 billion devices -- has an AI inference engine built into it ... one that Unity started making 5 years ago.</p>