Generating Immediate Revenue Through Price Testing with Ammanuel Selameab

<p><strong>Why you have to check out today’s podcast: </strong></p> <ul> <li>Find out why you need to price test, even after making the effort to understand value through all the analytics available</li> <li>Learn how to consistently deliver substantial lifts in revenue and profit through pricing</li> <li>Learn about the social science of pricing: utilizing the best of data science, artificial intelligence, and the psychological behaviors of consumers, to maximize your long-term profit</li> </ul> <p> </p> <p><strong>Ammanuel Selameab</strong> has spent 7+ years in pricing and can’t imagine what else he’d rather do.  His work has taken him across both B2B and B2C contexts, supporting companies like Enbridge Energy, Cargill, Omnicom, Old Navy, and Shutterfly. He is the Pricing Head at Carta and is the founder of Run Pricing Tests.</p> <p>In this episode, Ammanuel shares how running pricing tests can help you generate long-term revenue and increase your market share.</p> <p> </p> <p><strong>Spend more than 30 seconds thinking about your pricing. It’s the most essential decision that you’ll make. It’s the most impactful decision that you’ll make and it deserves more of your attention.” </strong></p> <p><em><span style="font-weight: 400;">– Ammanuel Selameab </span></em></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong></p> <p><span style="font-weight: 400;">To sign up go to</span> <a href= "https://www.championsofvalue.com/offers/uFkHJHCL/checkout"><span style="font-weight: 400;"> insider.championsofvalue.com</span></a></p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:17 - How Ammanuel’s  pricing career began 02:29 - Where Ammanuel’s long-term aspirations lie</p> <p>04:13 - How does a pricing role in a company gives you an edge over someone in accounting or sales</p> <p>04:51 - How Ammanuel’s company came to be. Where does he find customers and what product does he offer</p> <p>07:04 - How a