Genefa Murphy - Chief Marketing Officer at Five9 [Marketing / Contact Center]

<p><strong>Genefa Murphy - Chief Marketing Officer at Five9 [Marketing / Contact Center]</strong></p><p><br>She talks about:</p><p>·       The similarities between marketing and the contact center</p><p>·       The importance of being predictive instead of prescription in sales, marketing, and customer service</p><p>·       The difference between brand loyalty and brand intimacy</p><p>The book that has influenced Genefa the most in the past year:</p><p>✔️ Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time by Jim McKelvey <a href="https://urldefense.com/v3/__https://lc2.shztrk.com/r/e/qYMOZHvnWjqFAlVLW?r=https:**Aamzn.to*3dqt8vY__;Ly8v!!HXCxUKc!mhPX-BBjJAqfi67htyuZVZrgSrDeQ5V7FIfc7TZvMHfHdHZVPXsrh9m8xotSKPY%24">https://amzn.to/3dqt8vY</a></p><p><br>Her note to all the customer service and CX professionals:<br>"Walk a day in the life of your customers."</p><p><br><strong>JOIN THE PRESS 1 FOR NICK COMMUNITY:</strong></p><p><a href="https://urldefense.com/v3/__https://lc2.shztrk.com/r/e/60QjlFY5GqrUAgz3Z?r=http:**Awww.linkedin.com*company*press-1-for-nick__;Ly8vLw!!HXCxUKc!mhPX-BBjJAqfi67htyuZVZrgSrDeQ5V7FIfc7TZvMHfHdHZVPXsrh9m8-O-QGiM%24">LinkedIn</a></p><p><a href="https://urldefense.com/v3/__https://lc2.shztrk.com/r/e/0bar0TGQZK9I3aGwX?r=https:**Apress1fornick.com*podcast*__;Ly8vLw!!HXCxUKc!mhPX-BBjJAqfi67htyuZVZrgSrDeQ5V7FIfc7TZvMHfHdHZVPXsrh9m8iWOBZk4%24">Website</a></p><p><a href="https://urldefense.com/v3/__https://lc2.shztrk.com/r/e/Y0gBrF5RVgeUa79gW?r=https:**Awww.linkedin.com*in*nickglimsdahl*__;Ly8vLy8!!HXCxUKc!mhPX-BBjJAqfi67htyuZVZrgSrDeQ5V7FIfc7TZvMHfHdHZVPXsrh9m8UU8YIA4%24">Connect with Nick</a></p><p> </p><p><strong>BOOK RECOMMENDATIONS:</strong></p><p>Learn about all the guests book recommendations <a href="https://urldefense.com/v3/__https://lc2.shztrk.com/r/e/20EalFPwvZghXR5Ap?r=https:**Apress1fornick.com*books*__;Ly8vLw!!HXCxUKc!mhPX-BBjJAqfi67htyuZVZrgSrDeQ5V7FIfc7TZvMHfHdHZVPXsrh9m8jWQL9hI%24">here</a>.</p><p> </p><p><strong>BROUGHT TO YOU BY:</strong></p><p><str