GE Ep 320 [2021] - How to Pivot and Thrive During A Global Pandemic w /Elaine Pofeldt

<p>Elaine Pofeldt is an independent Forbes journalist and the author of The Million-Dollar, One-Person Business. Elaine is back on Growth Experts to share the updates she’s made to her book since we last spoke, featuring fascinating case studies of million-dollar, one-person businesses. She talks about how these businesses were impacted by the covid-19 pandemic, innovative pivots they’ve made, and methods they’ve used to diversify and scale their revenue.</p> <p>Tune in to learn how savvy businesses are coming out of the pandemic stronger than ever, the importance of consistency and dedication in growing a business, and how to diversify your revenue in 2021. Fortune favors the bold and this episode highlights businesses that embody that phrase to the fullest!</p> <p>During this interview, we discuss:</p> <p>2:00 – How the pandemic has impacted Elaine’s business</p> <p>2:36 – About her next book, Tiny Business, Big Money</p> <p>3:43 – A case study of a million-dollar, one-person business and how they’ve been impacted by the pandemic</p> <p>7:35 – The importance of revenue diversification and how to diversify and scale your revenue</p> <p>10:36 – Growing your business by creating online courses and masterclasses</p> <p>14:52 – More case studies of million-dollar, one-person businesses with innovative approaches</p> <p>21:19 – The #1 reason why businesses fail</p> <p>22:09 – A case study of a million-dollar, one-person business who leverages Instagram influencers</p> <p>25:48 – How to connect with Elaine and get her book</p> <p>Plus, a whole lot more!</p> <p><strong>Resources:</strong></p> <p><a href= "https://www.askdennisbrown.com/podcast/e24-grow-million-dollar-one-person-business/" target="_blank" rel="noopener"><strong>Listen to Episode #24 with Elaine Pofeldt</strong></a></p> <p><a href="http://elainepofeldt.com/" target="_blank" rel= "noopener"><strong>Elaine Pofeldt’s website</strong></a></p> <p><a href= "https://www.amazon.com/Million-Dollar-One-Person-Business-Great-Money/dp/039957896X/ref=sr_1_1?ie=UTF8&q