GE Ep 266 [2020] - Iteration & Optimization Are Key to Growth w/ Brian Larsen

<p>Brian Larsen is the CEO and founder of RestoraPet, a line of pet products that has seen rapid expansion with over 500% growth in 2018 and then again in 2019. </p> <p>During this interview we discuss:</p> <p>1:54 - Brian gave us a quick backstory and behind the scenes of how and why he created RestoraPet.</p> <p>6:52 - Are they planning to for additional funds as they are early in the game?</p> <p>7:38 - He shared a bit of an insight as to the size, scale, or progress of their business.</p> <p>10:14 - Brian unpacks for us the very first step in this framework and what's their priority.</p> <p>10:59 - How creating a "voice" that represented their exact target market was one of the keys to success.</p> <p>12:27 - Understanding who their most valuable customers?</p> <p>14:17 - How do they iterate and optimize their creatives?</p> <p>18:59 - He shared how they split tested their website messaging and design and how it impacted their overall results. </p> <p>22:00 - A great piece of advice if you are gonna start a business or grow their business.</p> <p>22:32 - Brian shares his favorite growth tool/software.</p> <p>23:01 - He recommended one of his favorite book to us.</p> <p>Plus a whole lot more</p> <p><strong>Brian's Websites:</strong></p> <p><a href="https://restorapet.com/growthexperts/" target="_blank" rel="noopener"><strong>Get a Special Offer From Brian on RestoraPet Products!</strong></a></p> <p><strong>-----------------------</strong></p> <p><strong>If you enjoyed this episode, please <a href= "https://podcasts.apple.com/us/podcast/growth-experts-with-dennis-brown/id1339203435" target="_blank" rel="noopener">RATE / REVIEW and SUBSCRIBE</a> to ensure you never miss an episode.</strong></p> <p><strong>Connect with Dennis Brown </strong></p> <p><strong><a href="https://www.askdennisbrown.com/" target= "_blank" rel="noopener">AskDennisBrown.com</a></strong></p> <p><strong><a href="http://www.linkedin.com/in/askdennisbrown" target="_blank" rel="noopener">LinkedIn</a></strong></p> <p><strong><a href="http://www.