GE Ep 262 [2020] - Why You Need to Start Thinking Outside the Sales Funnel w Anand Kishore

<p>Anand Kishore is the CEO and Co-Founder of AspireIQ. AspireIQ plays an instrumental role in helping enterprise brands transform their business through the power of brand communities.</p> <p>During this interview we discuss:</p> <p>01:45 - Why and how Anand launched AspireIQ.</p> <p>4:12 - What exactly does AspireIQ do?</p> <p>5:17 - He shares their revenue and growth #'s</p> <p>6:36 - Anand picks one business superpower he wished he had.</p> <p>8:26 - How and why is it important to build a relationship and investing it in community.</p> <p>9:31 - He shares 2 examples of top performers when it comes to investing in a community for B2C and B2B.</p> <p>12:07 - We talk about why community is the future of marketing, customer engagement and brand?</p> <p>13:24 - How and why you need to identify your high value relationships and how to make them a part of your community.</p> <p>14:40 - Why its important to take a more holistic approach to community vs just focusing on leads/clients.</p> <p>15:25 - Anand shares an example of how community can be used to lead a prospect through the buying process.</p> <p>17:15 - The power of thinking outside of the sale funnel</p> <p>20:56 - He shares his favorite growth tool/software.</p> <p>22:00 - Anand recommends one of his favorite book.</p> <p>Plus a whole lot more1</p> <p><strong>Anand's Websites:</strong></p> <p><strong>FREE Resources</strong> <strong><a href= "https://www.aspireiq.com/growth-experts" target="_blank" rel= "noopener">www.aspireiq.com/growth-experts</a></strong></p> <p><a href="https://www.linkedin.com/in/anand236/" target="_blank" rel="noopener"><strong>Connect with Anand on LinkedIn!</strong></a></p> <p><strong>----------------------------</strong></p> <p><strong>If you enjoyed this episode, please <a href= "https://podcasts.apple.com/us/podcast/growth-experts-with-dennis-brown/id1339203435" target="_blank" rel="noopener">RATE / REVIEW and SUBSCRIBE</a> to ensure you never miss an episode.</strong></p> <p><strong>Connect with Dennis Brown </strong></p> <p><str