GE Ep 240 [2020] - Understanding #1 Reason Why People Buy w/ David Priemer

<p>David Priemer is widely recognized as a thought leader in sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review, Forbes and Entrepreneur Magazine. He's lead top-performing sales team at high growth startup and is a former VP of Salesforce and is the creator of the Sales Leader Academy program.</p> <p>During this interview we discuss:</p> <p>1:57 - David gave us a quick backstory on his journey in sales. </p> <p>6:46 - He shares the #1 business superpower he wished he had.</p> <p>8:32 - We discuss the science behind why and how people buy</p> <p>13:28 - How you can leverage the concept of "people buy based on their feelings"</p> <p>17:30 - David shares an example of how they effectively use data to convert people in buying.</p> <p>19:36 - A great example of how you can magnify data to help persuade people in sales.</p> <p>22:37 - How you can leverage empathy and question when talking to clients.</p> <p>26:47 - A great piece of advice for people who love sales.</p> <p>27:38 - Davis shares his favorite growth tool/software.</p> <p>28:18 - He recommended one of his favorite book that can help us with our business.</p> <p><strong>David's Websites:</strong></p> <p><a href="https://cerebralselling.com/book/" target="_blank" rel= "noopener"><strong>Get a copy of David's book "Sell the way you buy"</strong></a></p> <p><strong><a href= "http://www.cerebralselling.com/">www.cerebralselling.com</a></strong></p> <p><a href= "https://www.linkedin.com/in/dpriemer/?originalSubdomain=ca" target="_blank" rel="noopener"><strong>Connect with David on LinkedIn</strong></a></p> <p><a href= "https://www.youtube.com/channel/UCKtMvs26DGy9Ee8yUgSZqGw" target= "_blank" rel="noopener"><strong>Learn more from David on YouTube</strong></a></p> <p><strong>----------------------</strong></p> <p><strong>If you enjoyed this episode, please <a href= "https://podcasts.apple.com/us/podcast/growth-experts-with-dennis-brown/id1339203435" target="_blank" rel="noopener">RATE / REVIEW and SUBSCRI