Gary Vaynerchuk: Booze can do better

<p>How do you know the alcoholic beverage industry is broken? When it leaves enture swaths of potential drinkers out to dry.&nbsp;</p><p>According to digital marketing expert and wine entrepreneur Gary Vaynerchuk, that’s exactly what’s happening in alcohol as we speak—inaccessible prices, rampant information gatekeeping, and a lack of connection to younger customers has created a potentially lethal combination for an enormous booze industry.</p><p>So what comes next? That’s what we’re talking about this week on Business Casual—how the alcoholic beverage space evolves and innovates to serve <em>all </em>customers, not just rich ones.&nbsp;</p><p>Don’t miss Gary V’s impressive and impassioned insight on an industry desperate for just that. Listen now.</p>