Gamify Review-Generation with JB Kellogg

<p><b><strong>Nuggets:</strong></b></p><ul> <li>A Software as a Service (SaaS) needs to be so easy your grandma could use it</li> <li>If you’re in a fear mindset, make a plan. No matter how great the plan is it will help you get into action, which is a much better state.</li> <li>If you want your business to grow, expect your marketing budget to expand ahead of growth. A stable marketing budget reflects a stagnant business.<p></p> </li> </ul><p><b><strong>Action Steps:</strong></b></p><ol> <li>Start with a plan. Understand the basics of why and how this business would work before moving forward.</li> <li>Create a mock up by getting bids from UI designers.</li> <li>Invest in creating a product that you can launch to a small group of enthusiastic clients.</li> <li>Aim to use your first clients as evangelists that can spread the word to others on the benefits of the product. Create compelling case studies and document customer stories.</li> <li>Once you’ve dialed the product in and garnered effusive praise from your evangelists, start selling to other business owners.</li> </ol><p><br></p><p><strong>Follow through on these action steps and email us your results at update@runwithit.fm. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.</strong></p><p><b><strong>Links:</strong></b></p><ul> <li><a href="https://jbkellogg.com/">JB Kellogg’s Website</a></li> <li> <a href="https://www.marketing360.com/">Marketing360</a> (Madwire’s marketing platform for small businesses)</li> <li><a href="http://paulgraham.com/ds.html">Paul Graham’s <em>Do Things That Don’t Scale</em></a></li> <li><a href="https://www.principles.com/">Ray Dalio’s <em>Principles</em></a></li> </ul><p><br></p><p><em>JB Kellogg is the Co-Founder &amp; Co-CEO of Madwire® which he started when he was 28 years old and, with the help of a championship team, grew the company to over 100MM+ in revenue and 500+ employees in under