Gamification Approach for Success in Ecommerce

<p>In this episode of <em>SaaS Connect</em> by <a href="https://www.cloudsoftwareassociation.com/">Cloud Software Association</a>, Sree Menon, then Head of Strategy but now Chief Operating Officer at Tophatter, shares a presentation on using gamification in ecommerce.</p> <p>Tophatter is “the world’s most entertaining mobile shopping experience,” achieving profitability just three years after being founded, and today sells more than three million items a month and boasts 80 employees.</p> <p>The company has built a shopping destination for the mobile era, incorporating personalization and gamification to do it. Here’s what’s discussed:</p> <ul> <li>The difference between the Amazon shopping experience vs. Tophatter.</li> <li>Data is the merchandiser: an algorithm selects the products the customer sees as they open the app. Personalization is also a big factor.</li> <li>Gamification drives unparalleled conversion rates: more than 15% of daily visitors make a purchase the same day.</li> <li>Gamifying the mobile experience and how Tophatter puts it all together.</li> <li>The snackable and real-time element.</li> <li>Examples of other companies using the same concept of gamification and how it increases engagement, especially for mundane products or services like tax filing.</li> </ul> <p>Resources Mentioned:</p> <ul> <li><a href="https://www.amazon.com/">Amazon</a></li> <li><a href="https://play.google.com/store/apps/details?id=com.ubercab&amp;hl=en_ZA&amp;gl=US">Uber</a></li> <li><a href="https://www.lyft.com/">Lyft</a></li> <li><a href="https://slack.com/">Slack</a></li> <li><a href="https://www.intuit.com/">Intuit</a></li> </ul> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at&nbsp;<a href="https://contentallies.com/" rel="ugc noopener noreferrer" target="_blank">https://ContentAllies.com</a></p>