Gaining Pricing Advantage Through Digital Transformation with Craig Zawada

<p><strong>Why you have to check out today’s podcast:</strong><span style="font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn about the concept of digital transformation and its relevance in this evolving world of pricing </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out how better pricing is achieved through artificial intelligence with less human intervention </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Discover the need to integrate digital transformation with customer experience to create an impact in pricing </span></li> </ul> <p> </p> <p><strong>Craig Zawada</strong> <span style="font-weight: 400;">is a Sales Growth and Pricing Strategy Expert.  </span></p> <p><span style="font-weight: 400;">He joined PROS in 2010 and serves as its Chief Visionary Officer. He is responsible for creating and articulating the vision for how PROS uses big data and the latest technology, to help companies drive incremental sales growth and profit improvement. </span></p> <p><span style="font-weight: 400;">In this episode, Craig shares how relevant market prices can be created with less human intervention. </span></p> <p><strong>“View pricing from that customer experience perspective, not from the management perspective of trying to protect margin and all those things.”</strong><span style= "font-weight: 400;"> </span></p> <p><em><span style="font-weight: 400;"> - Craig Sawada</span></em><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong></p> <p><span style="font-weight: 400;">To sign up go to</span> <a href= "https://www.championsofvalue.com/offers/uFkHJHCL/checkout"><span style="font-weight: 400;"> insider.championsofvalue.com</span></a></p> <p><strong>Topics Covered:</strong><span style= "font-weight: 400;">