Gabrielle Dolan on the power of story (and why it will change your mind about Barbie) (#21)

<p>2:20 - be aware of how your actions impact your brand.</p><p>4:02 - what is brand storytelling?</p><p>5:21 - do people perceive us in the way we want to come across?</p><p>10:46 - stories give depth and meaning to what you stand for.</p><p>13:04 - we remember stories better than facts.</p><p>17:22 - why emotion is important in business.</p><p>20:52 - stories motivate people more than KPI's.</p><p>23:28 - it's easier to change someone's mind through stories than facts.</p><p>29:25 - why are we reluctant to share stories when they are so powerful?</p><p>31:43 - telling stories require courage.</p><p>33:40 - being too vulnerable with the stories you tell.</p><p>36:55 - Gabrielle's story of starting a business to teach companies how to communicate through stories.</p><p>45:44 - how to tell stories in business to make a point.</p><p>50:03 - but I don't have any stories to tell.</p><p>57:25 - jargon free Fridays.</p><p>01:00:40 - why do we use jargon?</p><p>01:04:04 - how to get in touch with Gabrielle.</p><p>You can find more detailed show notes with links to references at: <a href="https://candourpodcast.com/gabrielle-dolan/" target="_blank">https://candourpodcast.com/gabrielle-dolan/</a></p>