Gabriela Estrada, Vexi: Bringing Credit to the Underbanked in Mexico, Ep 104

<p><span style="font-weight: 400; font-size: 24pt;">Gabriela Estrada, Vexi: Bringing Credit to the Underbanked in Mexico, Ep 104</span></p> <p><span style="font-weight: 400;">Only one in ten adults in Mexico have access to a formal credit card, according to Gabriela Estrada. That’s more than 70 million people that are not able to build a credit history. As cofounder and CFO of Vexi, Gabriela is on a mission to make credit accessible to Mexico’s underbanked population. </span></p> <p> </p> <p><span style="font-weight: 400;">Originally from Chihuahua, Mexico, Gabriela was at the peak of her career at Citibanamex in Mexico City when she decided the corporate world wasn’t for her. She was the only female director as well as the youngest among her peers by 10 to 15 years. After leaving the bank, her friend convinced her to cofound Vexi with him, where she quickly fell in love with the power of impacting her community through fintech.</span></p> <p> </p> <p><span style="font-weight: 400;">I sit down with Gabriela to talk about her experience as a woman in finance in Mexico and some of the challenges she now faces as a female founder when seeking investment. We also discuss why she decided to tackle financial inclusion and how Vexi is helping increase financial literacy in Mexico.</span></p> <h3><span style="font-weight: 400;">Vexi’s clientbase</span></h3> <p><span style="font-weight: 400;">Gabriela discovered that Vexi was a way of helping the local community by leveraging her extensive experience in finance. She explains that, although Vexi’s clients come from diverse backgrounds, they have two common denominators: resilience and loyalty. These individuals are used to rejection from traditional financial institutions. When they find a bank that believes in them, they want to repay that trust. </span></p> <p> </p> <p><span style="font-weight: 400;">Check out this episode of</span> <em><span style="font-weight: 400;">Crossing Borders</span></em> <span style="font-weight: 400;">to learn more about how Vexi is helping mak