Future Proofing Your Ad Agency with Fred Vallaeys｜EP75

<p>In this episode, host Tyler Narducci speaks with Fred Vallaeys. Fred is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. As one of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. After publishing his first book "Digital Marketing in an AI World: Future Proofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage. As a sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision.</p> <p>Covered in this episode:</p> <ul> <li>What it was like working for Google during the early days</li> <li>How he carved out a path for his PPC agency</li> <li>The future of ad agencies</li> <li>What AI is going to do to the agency industry</li> <li>Future agency automation</li> <li>How to stand out in the ‘crowded’ agency space</li> <li>And SO MUCH MORE …</li> </ul> <p>In this podcast you get the latest success strategies, scaling techniques, and top-tier interviews with agency industry professionals sharing their success stories and lighting the pathway for all to follow. Learn how to go from a freelance marketer to a successful agency owner.</p> <p>Want to skip all the "learned it the hard way" mistakes most agency owners make? Apply for the Done-For-You Agency Program today!</p> <p>👉Apply here: <a href="https://dfy-agency-program.com/scale">https://dfy-agency-program.com/scale</a></p> <p>👉Join the Discussion in the official Digital Marketing Agency Builders Group <a href="https://www.facebook.com/groups/316239689151026/">https://www.facebook.com/groups/316239689151026/</a></p> --- Send in a voice message: https://anchor.fm/dfab/message