Future-Proof Your Business With Partner Ecosystems

<p>On this episode, <a href="https://www.linkedin.com/in/bryn-jones"><u>Bryn Jones</u></a>, Co-Founder and CEO, and <a href="https://www.linkedin.com/in/tylercalder"><u>Tyler Calder</u></a>, CMO, both at PartnerStack, discuss future-proofing your business with partner ecosystems.</p> <p><br></p> <p>Businesses no longer need salespeople to sell their products. And that, to a large extent, is what this conversation is about.</p> <p><br></p> <p>The following points are covered:</p> <ul> <li>Why partner ecosystems are important, and why businesses should put serious investment into them.</li> <li>The very tangible results when companies invest in this area properly.</li> <li>Know who you are building for in order to increase engagement.</li> <li>Why centralizing partnerships is advantageous.</li> <li>What to expect in terms of a timeframe for return.</li> <li>Starting with an inbound strategy is the best way to go to market. Outbound is successful only when you know exactly who to target.</li> <li>20-25% of people that you recruit will be successful, however, don’t expect to magically generate 30-40% incremental revenue. There's a deliberate investment required in partner programs, the same as if you were building a sales team.</li> </ul> <p><br></p> <p>Resources mentioned:</p> <ul> <li>Nassim Taleb’s, “<a href="https://www.amazon.com/gp/product/B0083DJWGO/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0"><u><em>Antifragile: Things That Gain from Disorder</em></u></a>”</li> </ul> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://Cont