FTF Fridays 41: Organic vs Scaled Outreach

People in outbound sales usually sit in one of two camps: personalize everything or personalize nothing and scale it all. So one side spends too much time on each prospect and misses their numbers while the other burns through leads lists in no time flat with little to show for it. In this episode, Jeff & Tom walk you through how to bring together both approaches to gain predictable conversions in less time.