FTF Fridays 34: Elluminate Problems

From the wise words of Josh Braun, the best way to win a sale before it even starts is to illuminate your customers' problems. Taking it a step further, Tom & Jeff are joined with Angel Sandoval, host of the Sales Rehab podcast to share his acronym for S.A.L.E. and how he uses it to shed light on prospect challenges and opportunities while also offering easy ways to solve them.