Front Seat Shopping

<p>The car is a hub of on-the-go activity — from taking and making calls to searching directions, drivers have their hands full (literally). As a result, voice assistants have become helpful tools by providing hands-free assistance. One use case emerging quickly is voice commerce in the car. In-vehicle payments are expected to <a href="https://www.juniperresearch.com/press/in-vehicle-payments-spend-to-exceed-86-billion"><u>reach $86 billion</u></a> in 2025, and <a href="https://securecdn.pymnts.com/wp-content/uploads/2020/12/How-We-Will-Pay-Commuters-And-Connected-Commerce.pdf"><u>70% of consumers</u></a> who commute to work are very or extremely interested in new connected commerce experiences. Companies are already tapping into this growing opportunity, especially for gas stations. <a href="https://www.exxon.com/en/amazon-alexa-pay-for-gas"><u>ExxonMobil</u></a> and <a href="https://www.paymentsdive.com/ex/mpt/news/7-eleven-pilots-siri-voice-commands-for-contactless-fuel-2/?"><u>7-Eleven</u></a> have built payment experiences on Alexa and Siri, respectively, and <a href="https://www.cerence.com/news-releases/news-release-details/cerence-adds-ryd-pay-cerence-pay-partner-ecosystem-enable-secure"><u>Cerence partnered with Ryd Pay</u></a> in Europe for payments via Cerence’s in-car systems. This week, Google’s new features for Android Auto include fuel payments at select stations. While these activations focus on fueling, there is vast <a href="https://rain.agency/raindrops/next-line-voice-tech-poised-transform-retail-know"><u>opportunity for retailers</u></a> like grocery stores to think about how voice can support buy-online-pickup-in-store behaviors.</p> --- Send in a voice message: https://anchor.fm/rainagency/message