From "welcome back" to Westworld

On a scale of "one size fits all" to "borderline creepy", just how personalized should marketing be? Well, it depends, but one thing's for sure: there's no shortage of nuance, distrust, and legislation to contend with. In short, personalization is a hot-button topic—but Jenna, Dan, and Nasser are here to push it. The Christopher Nolan Guide to Personalization Social's wacky algorithms Thinking, Planning, Doing, Feeling The choir of positive reinforcement Has too much personalization broken the world? How poor targeting spoiled Nasser's Christmas Hello, Proove Intelligence! LINKS: Proove Intelligence: "https://www.prooveintelligence.com/blog/customer-analytics-this-time-its-personal-or-is-it/ (Customer analytics: This time it's personal... or is it?)" | http://www.dacgroup.com (www.dacgroup.com) | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org