From Unsold Work to Untapped Potential: The Eye-Opening Journey of Tracking Average Estimates [E127] - Chris Cotton Weekly Blitz

<p>The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. </p><p>Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:</p><p><a href="https://shopmarketingpros.com/chris/" rel="noopener noreferrer" target="_blank">https://shopmarketingpros.com/chris/</a></p><p>Check out their podcast here: </p><p><a href="https://autorepairmarketing.captivate.fm/" rel="noopener noreferrer" target="_blank">https://autorepairmarketing.captivate.fm/</a></p><p>If you would like to join their private facebook group go here:</p><p><a href="https://www.facebook.com/groups/autorepairmarketingmastermind" rel="noopener noreferrer" target="_blank">https://www.facebook.com/groups/autorepairmarketingmastermind</a></p><p>In this podcast episode titled "The Weekly Blitz," Coach Chris Cotton discusses the importance of Key Performance Indicators (KPIs) in running a successful auto repair business. He emphasizes the importance of tracking the average estimate as a crucial KPI impacting labor hours per repair order and overall productivity. Coach Chris shares his personal experience of realizing the value of tracking the average estimate in his own shop, leading to improved services and increased sales. </p><p>The importance of average estimate [00:02:24] Explains why average estimate is a crucial KPI and how it impacts labor hours per repair order and productivity.</p><p>Tracking average estimate and unsold work [00:04:34] Discusses the importance of tracking average estimate and how it helped identify unsold work worth millions of dollars.</p><p>Average repair order goals and closing ratio [00:07:54] Explains how to determine average repair order goals based on labor rate and the importance of closing ratio in achieving those goals.</p><p>The Power of Knowledge and Collaboration [00:11:07] Importance of understanding numbers and collaboration for