From the Archives | Wholesale sales tools & sales reps with Kimberley Yurkiewicz, Crow & Canary

<p><span style="font-weight: 400;">Kimberley is the New York sales representative for</span> <a href= "http://www.crowandcanary.com/"><span style= "font-weight: 400;">Crow + Canary</span></a><span style= "font-weight: 400;">.  During her 15+ year career in the stationery industry, Kimberley has worked at Crane & Co., Kate’s Paperie, as well as two of her own independent boutiques.  She got her start running a letterpress studio, and has since worked all sides of the business – manufacturing, wholesaling, custom printing, multi-unit retail, buying, merchandising, and now repping.  Kimberley’s vast experience in the industry provides a unique and valuable perspective. On today’s episode Kimberley talks about the role of sales reps, why you need a printed catalog for wholesale and the importance of giving back.</span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <p><span style="font-weight: 400;">[01:00] Kimberley’s rich background in the stationery industry.</span> <span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">[04:30] Meeting Carina Muray, her now boss, through Twitter.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">[07:30] Overview of a sales rep’s role.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">[10:00] Tips for reaching out to retailers.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">[11:30] Keep track of contacts you meet & jot down details you can use in follow up.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">[12:30] What to end to retailers you’re woo-ing.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">[13:00] Refining your line & honing in on your unique aesthetic</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">[14:00] Why catalogs are important if you’re selling wholesale</span><span style= "font-weight: 400;"><b