From the Archives | 167 | Marketing for Virtual Tradeshows with Katie Hunt

<p data-pm-slice="1 1 []">Hi Friends, Happy New Year!  This week on the podcast we're rerunning three of my top podcast episodes focused on sales & marketing for wholesale. If wholesale is a revenue stream that you’re working to grow, I invite you to join me for Paper Camp. Head to <a class= "ProsemirrorEditor-link" href= "http://prooftoproduct.com/papercamp">prooftoproduct.com/papercamp</a> to get all the details and join our waitlist so you're the first to hear when doors open.  </p> <p data-pm-slice="1 1 []">---------------</p> <p><span style="font-weight: 400;">Hey friends! As more and more of you are dipping your toes into the world of virtual tradeshows I’ve been receiving questions on how to build out strategic marketing plans for these events.</span></p> <p><span style="font-weight: 400;">That’s why today I am exploring the tactics you can implement to help reach more of your wholesale customers at a virtual tradeshow event. You’ll learn how you can determine if a virtual tradeshow is the right fit for you and your budget. I discuss using a tiered outreach system and all of the different avenues I recommend using (plus tips for optimizing each one!)</span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE: </span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Questions to ask yourself when considering attending a virtual tradeshow</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why I recommend a tiered outreach system</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of email marketing and getting in touch with your leads</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How you should be utilizing snail mail before and after the show (and things you can include in mailings)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to leverage your social media and tips for what to post, repurposing and being active</span></li> <li style="font-weight: 400;