From Performance to Branding with Wish

<p>Today’s top creative directors need an arsenal of unusual skills.</p> <p>In an omnichannel global market, successful campaigns have to be adaptable, vibrant, and customer-focused — and don’t always have the luxury of a huge budget.</p> <p>In this episode, we’re delighted to chat with <a href="https://www.linkedin.com/in/martinrossetti/">Martín Rossetti,</a> the Senior Creative Director at <a href="https://www.wish.com/">Wish</a>, who began his incredibly fun and illustrious career in the film industry.</p> <p>He worked behind the scenes on Michael Moore and ESPN documentaries, was attacked by a cheetah in Africa, found himself at the Cannes Film Festival, and now helms <a href="https://www.wish.com/">Wish</a>’s revolutionary and massively effective creative department.</p> <p>Join us as we dive into:</p> <ul><li>The importance of storytelling, from filmmaking to brand trailblazing</li> <li>Martín’s madly ambitious and wildly successful 2018 World Cup marketing campaign</li> <li>How Wish leverages their data and in-house presence to create super agile performance marketing content that customers love</li> </ul> <p>Find this interview and many more by subscribing to BRAND-SIDE on <a href="https://open.spotify.com/show/7AFZgVmcq8wb3AhQh4fG7t">Spotify</a>, on <a href="https://podcasts.apple.com/us/podcast/brand-side/id1515838590#:~:text=Brand-Side%20on%20Apple%20Podcasts&amp;text=Hosted%20by%20Christine%20G%C3%B6%C3%B6s%2C%20Brand,lead%20and%20nurture%20creative%20teams">Apple Podcasts</a>, or on <a href="https://celtra.com/resources/brand-side">our website</a>.   </p>