From home-business to billion-dollar fitness empire | Orangetheory Fitness’ meteoric rise to the top

<p><span style="font-weight: 400;">Life-changing. Addicting. Intense. These are just a few words that have been used to describe Orangetheory – the fitness studio known for its science-backed, technology-tracked, coach-inspired workouts. The franchise has taken the world by storm – in just eight years, it has amassed a million members, expanded to over 1,100 locations around the world, and has crossed a threshold that very few businesses manage to reach: exceeding $1 billion in revenue in a single year. But what is<em> </em></span><span style="font-weight: 400;">it that fueled Orangetheory’s rise to the top of an industry that is so full of competition?</span></p> <p><span style="font-weight: 400;">In this episode of the peak performance season, we are bringing you to Business Mastery – where you have a front-row seat at the Masters of Disruption panel. At this panel, Tony spoke with Ellen Latham, the creator and co-founder of Orangetheory Fitness. You’ll also hear a bit from Danny Meyer, founder of Union Square Hospitality Group and creator of Shake Shack, as he participates in the panel, and even asks Ellen a question toward the end.</span></p> <p><span style="font-weight: 400;">As you'll soon find out, Ellen’s energy is boundless, and certainly infectious. And it was this very energy, in combination with her creativity, determination and pure grit, that got her through the most difficult time of her life – a time when she was laid off her job, out of work and a single mother to her 9-year old son. She tells Tony about her bulletproof mindset during that time, and the sports psychology technique she used to turn what</span> <em><span style= "font-weight: 400;">could</span></em> <span style= "font-weight: 400;">have been a massive break-</span><em><span style="font-weight: 400;">down</span></em> <span style="font-weight: 400;">– into the massive break-</span><em><span style= "font-weight: 400;">through</span></em> <span style= "font-weight: 400;">that led her to create Orangetheory fitness.</span></p> <p><span s