From Burnout to $30M Success: Lessons in B2B Marketing That Work

<p></p><p><strong>This episode is brought to you by these brands</strong>, allowing me to ditch my starving artist act and finally make a living doing what I love (<em>without</em> selling my soul):</p><p>→ <a href="https://www.godtierads.com/framework/"><strong>God Tier Ads</strong></a><strong>:</strong> the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get <em>$50 off</em> with the code "<em>BONJOUR-BONJOUR</em>" → <a href="https://www.godtierads.com/framework/">godtierads.com/framework/</a><br>→ <a href="https://bit.ly/Riverside_BONJOUR"><strong>Riverside.FM</strong></a>: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "<em>BONJOUR</em>". → <a href="https://bit.ly/Riverside_BONJOUR">https://bit.ly/Riverside_BONJOUR</a></p><p>***</p><br>Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published.<p>In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry.</p><p><strong>Topics mentioned:</strong></p><ul> <li>[00:02:10] Marketing-led growth in B2B.</li> <li>[00:03:46] Mass marketing and rapid learning.</li> <li>[00:08:30] Working for a European company.</li> <li>[00:10:57] Fast execution-oriented design service.</li> <li>[00:14:23] Subscription-based business model.</li> <li>[00:17:16] Biopersonas and Designer Dan.</li> <li>[00:21:35] Uncovering customer pains.</li> <li>[00:25:08] Buyer personas development.</li> <li>[00:27:16] Investment in design by companies.</li> <li>[00:30:40] Unlimited design services.</li> <li>[00:35:53] Selling convenience and time-saving.</li> <li>[00:37:45] Instagr