From a Psychology Degree to Digital Marketing with Heather Parady

<p>In today’s episode, Jeff interviews Heather Parady from Augusta, GA, the land of golf. In grad school Heather wanted to be a therapist because she loved psychology and helping people. But after starting a side hustle she learned that she had a natural talent for marketing. After graduation she decided to build her own thing instead of getting a job using her degree. Fast forward to today where she is a content creator, Web 3 community builder and digital marketer in general. It’s been a hard, yet easy journey but Heather is confident that she’s right where she belongs.  </p> <p> </p> <p>Heather and Jeff discuss:</p> <p> </p> <ol><li style="font-weight:400;">Five years ago Heather was in grad school studying mental health therapy.</li> <li style="font-weight:400;">She started a side business doing photography to get through school and make a little extra income.</li> <li style="font-weight:400;">She grew the photography business a lot and enjoyed making her own money and making her own schedule.</li> <li style="font-weight:400;">She discovered that she was pretty good at the marketing side.</li> <li style="font-weight:400;">Heather began questioning school - asking herself what am I pursuing here?</li> <li style="font-weight:400;">Her classmates began wondering why she was in school and not out making money in her business.</li> <li style="font-weight:400;">After graduation she got her license and went on a couple of job interviews and cried.</li> <li style="font-weight:400;">She got the jobs then cried some more because she didn't want to take them. After a talk with her husband she turned those jobs down.</li> <li style="font-weight:400;">With a laptop computer and baby on her hip she needed to figure out how to make money and build something. She pivoted and turned quite a bit in the online space. Tried it all and settled into something recently.</li> <li style="font-weight:400;">Heather learned that there is a distinction between content creation & income producing activities. Content creation doesn’t alway