Franchise That! Franchising as an Expansion Strategy

<p>Dr. Ivan Zak and Ryan Leech welcome Rivers Morrell, the CEO of Vet Marketing Pro and COO of easyvet, to chat about franchising in the veterinary domain.</p><p>Topics discussed:</p><ul> <li>The importance of having a consistent platform with all data points together;</li> <li>Growth opportunities in the veterinary consolidation market;</li> <li>Franchising as a turnkey model;</li> <li>Creating a work-life balance for franchisees and front-line staff;</li> <li>easyvet's plans for future growth by geography</li> </ul>