Franchise Marketing with Madeleine Zook

<p>Marketing is incredibly important in business and franchising.  Madeleine Zook dives deep in to how franchises market, key points on customer experience, and other fun franchise conversations on this episode of Start With a Win.  Madeleine Zook is a multi-unit, multi-brand franchisee, former franchisor, and current marketing supplier. She's the host of the award-winning franchise podcast, The Art of Franchise Marketing, and has landed coverage in Forbes, Entrepreneur, Fortune, and INC. She is also the founder of a 501(c)3 nonprofit called Together She Can, which strives to help homeless communities with hygiene care.<br> <br>Main Topics</p><p><br>02:36 Give Back to your Community/Charities <br>05:38 Biggest Challenge in Home Service Franchisees<br>07:32 Three components of business<br>08:24 What do people want, a paycheck, NO!<br>13:00 Number #1 thing people want<br>15:00 Is good enough, ok?<br>17:39 Need a wow factor, an unexpected gift, a gesture!<br>19:44 The BIG AH HA moment<br>21:00 Lead generation success today<br>23:50 How many times does a customer need to see your ad before they say YES?<br> <br>Connect with Madeleine Zook:</p><p><br>www.togethershecan.org<br>www.linkedin.com/in/mpark141/<br>https://podcasts.apple.com/us/podcast/the-art-of-franchise-marketing/id1651430743<br>www.netsertive.com<br> <br>Connect with Adam:<br> <br>http://www.startwithawin.com<br>https://www.facebook.com/AdamContosCEO <br>https://www.linkedin.com/in/adamcontos/ <br>https://www.instagram.com/adamcontosceo/ <br>https://www.youtube.com/@LeadershipFactory<br>http://twitter.com/AdamContosCEO <br> <br>Listen, rate, and subscribe!</p><p><br>Apple Podcasts<br>Spotify<br>Google Podcasts</p>