Fran Millar & Jodie Harrison - Why Belstaff say "Old is Good". Episode 14

This episode is something a little bit different and something rather special <p>We talk to Fran Millar, CEO of Belstaff and Jodie Harrison, Global Brand Director for Belstaff.</p> <p>Belstaff is one of those iconic British brands, which is transforming itself to stay as relevant today as it always has been.</p> <p>Fran has come from the world of Elite Cycling, as CEO of Team Ineos, and before that was central to Team Sky. She has been instrumental in transforming British Cycling and for all those British winners we celebrated at the Tour de France and the Olympics.</p> <p>Jodie has also worked on iconic brands such as Soho House and Mr Porter and has a phenomenal track record in creative and brand strategy.</p> <p>We start by talking about their personal transformations in their own careers. Fran shared how she brought all she knew about high-performance sport into building a team and a culture she is genuinely proud of.</p> <p>For Jodie, the red thread has always been communication.</p> <p>We moved into the transformation journey they are embarked on for the Belstaff brand and the Old is Good campaign.</p> <p>The campaign is built on a very simple insight: Belstaff makes stuff that is built to last a lifetime. The age of the brand, indeed a Belstaff jacket or other item is one of the most beautiful things about it. They wanted to celebrate that truth and the people who wear it.</p> <p>It is a brilliantly authentic campaign which we absolutely love and cant wait to see more of.</p> <p>A way to celebrate and give a voice to people who have something to say. Something we wholeheartedly support at Pioneers of Ageing.</p>